Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

Music service gives thanks for a 'weird' 2016

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016.

@nudd Tim Nudd is a former creative editor of Adweek.