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The merging of reality and gaming is at the heart of the development racing game series Grid, an ambition a spot to promote the fifth installment aims to match.
Created by Codemasters and EA, the latest entry called “Grid Legends,” released on February 25, includes a new story mode feature with the inclusion of both real actors and live-action cut scenes—with the aim of creating a “fly-on-the-wall” feel.
To promote the release, 20something, Kode Media and Codemasters teamed with actor Ncuti Gatwa in the driving seat to develop the game’s narrative to attract a new audience who may prefer to spend their nights box-set binging over gaming.
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