Sports ‘blooper’ boosts the Topps brand


How hot is the Topps baseball-card brand? White hot since last week, apparently, when news of a “prank” card “accidentally” printed by “an unnamed employee” began leaking out. (Word of intriguing error and blooper cards typically send packs flying off the shelves.) The card is Derek Jeter’s, but the intriguing details are in the background: President

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