'Spore' ads crawl out from primordial ooze

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Spore is a massively single-player online (MSO) game that simulates real life, like Will Wright’s previous titles SimCity and The Sims. Only this time, you start as an amoeba and simulate the evolution of a whole new species. You wouldn’t know this from seeing the trailer, posted above. A friend of mine thought it was for a new children’s movie. (Can you blame him?) And Spore’s Internet campaign, “Inner Feelings from Outer Space,” (which is remarkably reminiscent of SNL’s Deep Thoughts by Jack Handy) also requires you to already know what Spore is.

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