Spirit of 'Cog' Lives On in W+K's New Online Game for Honda

'The Experiment' is all about chain reactions

The Experiment, an online game from Honda (via Wieden + Kennedy and B-Reel), channels the nameplate's famed "Cog" commercial of yore. But it's no exercise in nostalgia. Players are challenged to correctly position pop-up images to create on-screen "chain reactions." The goal is to experiment and discover what works, just like Honda engineers do.

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