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British optometrist Specsavers, which has built its reputation on home soil with years of witty adverts, has expanded into Canada, where it wants new customers to feel its “love”.
Running with its first integrated marketing campaign for the country titled “That’s Specsavers Love,” the company hopes to communicate that it can help change the lives of customers by improving their eyesight.
The cool and elegant 45-second spot is reflective of the ’70s and presents people living their lives with slow sensual music and a split-screen approach to show off their new glasses.