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I’d never heard of Specialized Bicycles before, but they have some interesting advertising, including a podcast and a pair of comical short movies from Goodby, Silverstein & Partners. (Click on the Ride-In Movies link to view.) In the first one, called Happy Entrails, a grinning animated dude rides his Specialized Stumpjumper FSR through the wilderness, gets attacked by a slew of animals but keeps going, and winds up all gouged open, on fire, and with some kids playing jump-rope with his intestines.
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