Southern Comfort Stays 'So Tasteful' With Thanksgiving Drinking Pants

Reversible, pregaming holiday clothing is the reason for the season

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There’s something about Thanksgiving that can make the night before feel like the perfect time to throw back a few drinks with loved ones in sweet anticipation. This has led to the night becoming an unofficial holiday of its own, affectionately dubbed Blackout Wednesday or Drinksgiving by those who partake.

Tapping into the love of responsible social drinking, whiskey liqueur Southern Comfort is releasing its multipurpose “drinking pants,” designed to be reversible in order to suit both a night at the bar and a comfortable gathering with family.

Anticipating

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