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If someone tells you they’re “on” meth, you’d be justified in being concerned. And this week, quite a few people are concerned for South Dakota.
The state’s new anti-drug campaign, announced by Gov. Kristi L. Noem on Monday, uses some eyebrow-raising double meaning with its slogan, “Meth. We’re on it.”
Created by Minneapolis agency Broadhead on a reported budget of $449,000, according to the Argus Leader, the campaign sparked a quick wave of skeptical commentary in social media.
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