Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever

Bubbles freezing in midair

Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls.