Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
Sonic is preparing a delightful on-site campaign for Coachella later this month, where it will sell completely square shakes that were designed for Instagram and will be available for purchase (and instant delivery at the music festival) through Instagram.
The campaign promotes Sonic's Creamery shakes, introduced last month, which feature more premium flavors and ingredients (like bourbon, Madagascar vanilla bean, wildberry and lavender). To promote the premium products, Sonic agency Goodby Silverstein & Partners suggested creating a premium, highly designed Instagram campaign—and rolling out a new product made specifically for, and sold through, the photo platform.