Sonic Is Making Awesome Square Shakes Designed for Instagram, Sold Through Instagram

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Sonic is preparing a delightful on-site campaign for Coachella later this month, where it will sell completely square shakes that were designed for Instagram and will be available for purchase (and instant delivery at the music festival) through Instagram.

The campaign promotes Sonic's Creamery shakes, introduced last month, which feature more premium flavors and ingredients (like bourbon, Madagascar vanilla bean, wildberry and lavender). To promote the premium products, Sonic agency Goodby Silverstein & Partners suggested creating a premium, highly designed Instagram campaign—and rolling out a new product made specifically for, and sold through, the photo platform.



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