Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store

Light on the palate, heavy on the puns

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some of the computer jargon here works surprisingly well for drinking, but there's no forgiving the apple puns. While we're on the subject, "Less apps, more apples" doesn't make sense as a tagline since they're comparing different products. Apples and oranges.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.