Solve the global water crisis this Christmas

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Anti-consumerism advocates might have something of an advantage this holiday season, given that lots of families simply can't afford their usual haul of gifts. But the Advent Conspiracy, an initiative launched by a bunch of churches nationwide, won't let you off the hook that easily—they don't mind if you spend a little, as long as you divert some of that curtailed spending to charity. To get people in the spirit of giving, the group has put together the commercial above, which is pretty decent, as long as you're not completely sick of kinetic type.



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