Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

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A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-thin solar panel and phone plug, to promote the Nivea Sun line of skincare products. It ran in Brazilian magazine Veja Rio, and there's a sun-soaked beach video that shows the device in action.

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