SodaStream Calls for an End to Plastic With a Singing Animated Turtle Who's Voiced by Rod Stewart

They also launched a new website to further their mission

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SodaStream has enlisted an animated turtle voiced by Sir Rod Stewart—who is also wearing what appears to be a toupe of straws shaped like Sir Rod Stewart’s hair—as well as Game of Thrones’ actor Thor Bjornsson to ask you to please stop using disposable plastic bottles for the sake of the planet and the life on it.

The 90-second spot, which seems to be a nod to Coca-Cola’s famous Hilltop ad (young people on a hill singing and hoping for a better world), is strange yet amusing.

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