Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Philly

Truff's first OOH campaign is a competition for the city’s best cheesesteak

With four digital and two static billboards, the luxury hot sauce that has taken over social media is now dominating the Philly Fashion District. According to Michelle Gabe, Truff’s marketing director, adding a branded twist to the city’s most sacred delicacy—the cheesesteak—needed to be done with the utmost respect.