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Soccer has become a major battleground in the fight for women’s equality, with the U.S. women’s national soccer team winning a $24 million gender discrimination case in February. Puma is joining that fight with “Joga Na Subida (The Unlevel Playing Field)” a campaign with BETC Havas São Paulo designed to draw awareness to the unequal treatment of Brazil’s soccer teams.
The 60-second spot centers on an amateur men’s soccer team playing “the toughest match of their lives” by competing on a field on an incline.
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