Soccer Player Cristiano Ronaldo’s Latest Ad Captures the Agony and Ecstasy of Sports Fans

Campaign for LiveScore shows how making a goal carries more meaning for sports enthusiasts

Soccer champion Cristiano Ronaldo is a frequent star of advertising for brands ranging from Nike to Coca-Cola. He makes his latest commercial appearance in the biggest ever campaign for LiveScore, a global business spanning 200 territories that provides real-time sports updates.