Sports Marketing

Soccer Player Cristiano Ronaldo’s Latest Ad Captures the Agony and Ecstasy of Sports Fans

Campaign for LiveScore shows how making a goal carries more meaning for sports enthusiasts

Cristiano Ronaldo shoots a goal in a soccer game
"More Than a Score" shows how, for sports fans, a successful goal is more than just a set of digits.Wonderhood Studios
By Brittaney Kiefer

August 13, 2021

Soccer champion Cristiano Ronaldo is a frequent star of advertising for brands ranging from Nike to Coca-Cola. He makes his latest commercial appearance in the biggest ever campaign for LiveScore, a global business spanning 200 territories that provides real-time sports updates.

Brittaney Kiefer

Brittaney is Adweek's European Creativity editor.

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