Snowmen Migrate North to Colder Weather in Quirky Mockumentary About Climate Change

A lighter approach to a grave problem

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In the meadow, we can build a snowman … can't we?

Rising temperatures resulting from climate change can put the kibosh on such seasonal fun. And more important, increasing heat threatens all manner of species on planet Earth, including human beings.

That's the message of "Save Our Snowmen," a public-service campaign dropping today from Cool Effect, an online crowdfunding platform that backs carbon-reduction initiatives.

Developed by San Francisco ad shop Swirl, the work places its chilly tongue firmly in cheek—and imagines a horde of snowmen on the road, in search of colder climes.

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