Snoop mixes with wrong crowd in airline ad

Headshot of T.L. Stanley

Air New Zealand’s bug-eyed bush-baby spokescharacter, Rico, really has to go. As some observers have pointed out, bush babies aren’t native to New Zealand—that would account for his lack of Kiwi accent. Plus, the character is just offensive. A little history: Earlier ads had him leering at women passengers and making lewd comments about them. Ha ha? This time he’s laying down some “dope” rhymes, surrounded by hot babes in Snoop Dogg’s crib. Even the likable, laid-back stoner rapper can’t save this video. Snoop, what were you thinking? He’s not the only Hollywood star to get caught up in a travel-ad controversy lately. Kobe Bryant sidled up to Turkish Airways, and in the process, ticked off Los Angeles’s massive Armenian American community (which also happens to be packed full of Laker fans). Guys, do some research next time. Maybe during your next African vacation?

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.