Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics

Pereira & O'Dell lights up an innovative design

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Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and twine, it's the perfect promotional item to reflect Snoop's glorious career. Clearly, someone had their mind on the money when they came up with this perfect tie-in. The book is titled Rolling Words: A Smokable Songbook (ha! punny) and was created by ad agency Pereira & O'Dell.

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