SNL's Funny Super Bowl Skit for Totino's Suddenly Turned Into Something Way Creepier

'What's happening to my hungry guys?!'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

During last night's pre-Super Bowl episode, Saturday Night Live again skewered big-game advertising. Vanessa Bayer reprised her bored-housewife role in a Totino's spoof. But this time, well, it wasn't just a Totino's spoof. 

Things start off as you'd expect for a parody of a big-game snack ad, with Bayer touting Totino's as the treat that her husband—played by episode host Larry David; last year it was J.K. Simmons—and his hungry pals love. But things don't stay that way for long.


The two-minute skit delightfully builds on last year's effort, again taking a typical Super Bowl trope and playing with it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in