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Saturday marks the premiere of Saturday Night Live’s 44th season. That’s a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest shorts in the show’s recent history, hosts this year’s first episode with musical guest Kanye West.
The sketches are the main course, but the show’s commercial parodies hold a special place in the hearts of ad nerds and creative types.
Finding a favorite is sometimes a tough proposition, according to Wieden + Kennedy ECD Jason Bagley.
“Favorite SNL parody? This is a trap, isn’t it? Picking just one is impossible.

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