SNL Imagines an Immigration-Themed Cheetos Ad in Brutal Sendup of Inclusive Advertising

The absurdity of causes as commerce

Headshot of Tim Nudd

A week after the Super Bowl’s slate of politically themed commercials, Saturday Night Live doubled down on its fake advertising last night with an amusing sketch about a Cheetos pitch—with the client execs stupidly excited about progressive-minded Cheetos ad ideas, from immigration to transgender issues.

It’s not a particularly new realm for parody, but the 84 Lumber reference and the idea of a trans Chester were inspired. Check out that sketch below, along with another amusing fake ad from the night—for a Black History Heart Shaped Box from Russell Stover’s.


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@nudd Tim Nudd is a former creative editor of Adweek.