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About 30 seconds into Saturday Night Live's fake ad for Chonk—a clothing store that pitches its apparel as the key to your inner goddess—it dawns on the ad's stars, including Aidy Bryant, Leslie Jones and Sasheer Zamata, that this isn't what they signed up for.
Chonk doesn't seem to be pitching the empowering narrative they thought they'd be a part of. Nope. In fact, the narrator uses her soothing voice to get away with saying some pretty shitty things.
"We're the only store that accepts your unique body," the narrator intones, making clear that the intent of the ad isn't actually to make these women love themselves and their bodies but instead to create a dependent relationship where they believe that Chonk is the only brand for them.
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