Snickers Opened a Valentine's Day Restaurant, Oublié, for Couples Who Forgot to Make Reservations

This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back—as the Mars candy brand tends to do every Valentine’s Day—by opening its own restaurant catering exclusively to forgetful couples.

Working with agency AMV BBDO, Snickers parked a Valentine’s van on Shoreditch High Street and posed the question “Need a table for tonight?” Passersby could grab a reservation card off the van, good for a table for two at an exclusive pop-up restaurant called Oublié—a fancy sounding word that means forgotten in French.

Oublié turned out to be quite the special place.