Snickers Got a Whole TV Channel to Act Weird When It Was Hungry in Great Media Stunt

Fun-loving Dave is suddenly stodgy Rupert

Snickers is one of the best brands around at hacking and subverting media—whether it’s the Sports Illustrated swimsuit issue, the Super Bowl or the bridge between online and out-of-home.

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@nudd Tim Nudd is a former creative editor of Adweek.