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Snickers is one of the best brands around at hacking and subverting media—whether it’s the Sports Illustrated swimsuit issue, the Super Bowl or the bridge between online and out-of-home.
Now, it’s added to its legacy of clever media pranks with an inspired idea from England. Via agency AMV BBDO in London, it brought the classic “You’re not you when you’re hungry” campaign to impressive new heights—with a campaign that had a whole television network act completely out of character when it was “hungry.”
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