Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

You're not you when you're hungry. You're a damn monster

Headshot of Tim Nudd

Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010).

And this year, it's a Spanish-language Snickers spot that's giving people chills.

Everything about the ad is great—the premise, the visual effects, the guy at the end bellowing about his TV show. A real treat from LatinWorks.

@nudd Tim Nudd is a former creative editor of Adweek.