Snickers Gets Wrapped Up Like Other Candy Bars in Latest ‘You’re Not You’ Ads

Even the product must be hungry

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to look like Mars, Bounty and Twix bars.

The concept is a little off, seemingly implying that Snickers itself is hungry for a Snickers—though it's not too far removed from the brand's recent real-world packaging stunt, in which hunger symptoms replace the brand name on the wrapper.

Mars, Bounty and Twix were probably fine with this. They're all Mars Inc. brands, after all. 

Via Ads of the World.


Client: Mars/Snickers

Agency: BBDO, Moscow, Russia

Creative Director: Alexey Starodubov

Art Director: Dmitry Vtulkin

Copywriter: Dmitry Semenov