Snickers’ Brady Bunch Ad Is One of the Funniest Super Bowl Spots Ever

Danny Trejo, and a very special guest

Headshot of Alfred Maskeroni

Here’s the story, of a man named Danny. Danny Trejo, that is, and he just might win the Super Bowl.

Snickers just released its full 30-second Brady Bunch-themed Super Bowl spot from BBDO New York, and it doesn’t disappoint. As expected, it features the “You’re not you when you’re hungry” joke format, and matches Trejo with everyone’s favorite eldest Brady girl, Marcia.

Without giving away too much, it takes place right after the famous scene where Peter hits Marcia in the nose with a football. (In hindsight, this wouldn’t have happened if the ball was just slightly deflated.) It also features a special surprise guest—and no, it’s not Tom Brady.

As promised in the teaser for this ad (also posted below), this spot was released early, as consumers did generate 2.5 million social media engagements before kickoff on Feb. 1.

And here’s the behind-the-scenes video:

Client: Snickers
Spot: “Brady Bunch”

Agency: BBDO, New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi

Celebrity Talent, Intellectual Property, Music Rights Acquisition: The Marketing Arm
Entertainment Director: Brad Sheehan

Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Director of Photography: Trent Opaloch

Editing: Arcade
Producer: Kirsten Thon-Webb
Editor: Geoff Hounsell
Assistant Editor: Healy Snow

Postproduction Company: The Mill
Visual Effects Supervisor: Nick Tanner
Executive Producer: Verity Kneale
Producer: Carl Walters
Senior Compositor: Nathan Kane
Colorist: Fergus McCall

Music House: Q Department
Audio Mix: Tom Jucarone, Sound Lounge
Voiceover Record: Loren Silber, Lime Studios

@maskeroni Alfred Maskeroni is director of video for Adweek.