This Sneaker Brand Got People Running by Offering Lovely Dinners Paid for in Miles

#EatYourRun with a pair of Kalenji Elioruns

Most people don't like running. That's OK. We can't all be masochists, pining to destroy our knees before their time. But to incentivize would-be runners, sneaker brand Kalenji found a motivating carrot on a stick—a lush dinner, paid for in miles.