Smug Girl, Ditzy Girl, Muffin Girl. Meet Advertising's Horribly Clichéd Dieting Women

Cheese brand's biting parody

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LowLow is an Irish brand of cheese products that have one-third the fat of regular cheese. But rather than produce the typical diet-food advert where women who don't need to be on a diet wiggle orgasmically as they chow down on cardboard-textured food stuffs, LowLow decided to make fun of the whole concept of diet-food advertising.

In the spot below, we meet the girls from adland: Smug Girl, Ditzy Girl and Muffin Girl. These superficial girls each have their own issues.



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