Smoothie King Taps Into the Coffee Space With Espresso Line

The brand aims to continue its transition to a health-conscious lifestyle brand

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For years, major brands like Starbucks, Dunkin and McDonald’s have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere.

To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated campaign in partnership with its recently appointed brand and advertising agency of record, Gertrude.

The line of blended coffee is about more than just a caffeine boost.



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