A Smile Gets You Out of Awkward Situations in Delta Dental's Campaign

Digitas debuts its first work for the insurance provider

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What’s in a smile? For many, vanity trumps all when it comes to investing in those pearly whites, while others see a trip to the dentist’s office only as a necessary evil.

Regardless of why you’re going, a regular dental appointment results in healthier teeth. So in its first campaign for insurance provider Delta Dental, Digitas is showing the many ways a picture-perfect smile can help you get ahead in life—or at least out of an uncomfortable situation.

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