Smelly Brown Substance Hits Fan in Bogusky's New Green Ad

You don't believe man-made climate change is real. That's OK, say these new ads from the Climate Reality Project, the environmental awareness initiative backed by former vice president Al Gore and Crispin Porter + Bogusky star Alex Bogusky. When the proverbial shit hits the fan, one spot suggests, so will your denial. Or, when the proverbial fossil-fuel-burning fat lady sings, the crumbling earth will knock her unconscious on the glacial wasteland that's left behind. Created by m ss ng p eces, with Bogusky playing CMO, the campaign includes a website where you can substitute the mock poop's "denial" label for such other pointed options as "pseudo-science," and watch alternate, intimate angles of it splattering against the globe.