Smells like teen nacho-cheese breath

Doritos’ Fresh Films video-making contest for teenagers is down to five contestants, having inspired nearly a half-million votes and lots of corporate cooperation, even among typical rivals. (The kids made the movies using digital cameras and Apple laptops running Final Cut Pro software, and artists can gloss up their soundtracks with music by up-and-coming Sony artists like Howie Day for free.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in