Smart Cars Are Like Skateboards: Lots of Fun for Two

Pro skaters share a board in nifty U.K. ad

Professional freestyle skaters Kilian Martin and Alfredo Urbon share a board for this visually engaging Smart car ad, from agencies AMV BBDO and Weapon7 and director Ben Newman of Pulse Films. The car's a two-seater, so the connection here is pretty obvious. And the Martin/Urbon pairing features some cool street longboarding, which I haven't seen since SK8-TV was still on the air. Could've done without the crappy remix of "You Rascal You," though. It sounds like a 45 that was playing at 33⅓.

Making-of video and full credits below.

CLIENT: Smart U.K.

AGENCY: AMV BBDO

AGENCY: Weapon7

CREATIVE: Anthony McGinty

CREATIVE: Jason Cascarina

PRODUCTION: Pulse Films

DIRECTOR: Ben Newman

DIRECTOR OF PHOTOGRAPHY: Steve Annis

PRODUCER: Oliver Roksill

POST PRODUCTION: The Mill London

EDITING COMPANY: Family Editing

MUSIC: Hanni El Khatib, You Rascal You

SOUND: Factory

AGENCY PRODUCER (AMV BBDO): Adam Walker

EDITOR: Tom Grove Carter