Smart Car Makes Crosswalks Safer (and More Fun) With Dancing ‘Don’t Walk’ Guy

Grumpy red icon loosens up

Headshot of Tim Nudd

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at.

That's what Smart car did in Portugal, giving the icon more entertainment value by getting him to dance for his impatient audience. (This is achieved by seemingly unnecessary though I suppose charming high-tech means—the "Don't walk" guy imitates the moves of actual dancing humans in a booth nearby.)

The "Walk" guy is really going to have to raise his game.

Via The Denver Egotist.


Client: Smart

Agency: BBDO Germany

Creative Directors: Lukas Liske, Daniel Schweinzer

Director: Marten Persiel

@nudd Tim Nudd is a former creative editor of Adweek.