Small Press Expo: where antimarketers go to market

If you want to get a strong dose of antimarketing, one place to go is the Small Press Expo—this year’s event was held last Friday and Saturday in Bethesda, MD, bringing together publishers of independent print or illustrated media. Since supply and demand in this community is controlled by nerds who generally don’t respond well to flashy ad campaigns, the artists and publishers who populate it join online communities, attend conventions, trade web links and slowly build networks among themselves and their readers.