This Small Canadian Island Just Launched a Pretty Ingenious Tourism Anti-Campaign

Tell your friends it's awful

The people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: "Tell your friends it's awful here." 

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.