Small Agency’s Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother

If you can't inspire them, confuse them

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Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome.

Nail, a small agency in Providence, R.I., invokes the hallowed names of Droga, Mother and Goodby, Silverstein & Partners in a series of cheeky new recruitment ads that acknowledge the greatness of those agencies—and then invite you to apply to better versions of them.

Three job ads posted on Google+ include links to, (the "tastier" version of Mother) and, each of which links through to Nail's site, where you can either apply for a job there (or if you're an "angry attorney," connect with a guy named Jeremy, who can hopefully talk you down).

Says the agency: "We are a small creative shop that competes for talent with big, famous creative shops. So we figured if we can't inspire young creatives to apply for a job here, at least we might be able to confuse them into it."

Via Disco Chicken.

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@nudd Tim Nudd is a former creative editor of Adweek.