The Slithering Dread of Sexual Abuse Lingers

Headshot of David Griner

Ah, a nice Friday morning to sit back, sip your coffee, get all caught up on your favorite Twitter feeds. Oh, and maybe get seriously disturbed by this ultra-creepy German ad about the lingering trauma of sexual abuse. It’s safe for work and all, as long as your co-workers don’t mind you randomly shuddering throughout the day. The spot was created by agency Red Rabbit for Dunkelziffer e.V., a group that helps sexually abused children. I’ll go out on a limb and guess that we’ll be seeing this spot again if we do a 2008 version of our Freakiest Ad Moments tournament. Hat tip to Oscocio, where you can find the full credits.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."