Sling TV Users Are Slingers, but Definitely Not Swingers, in Ads From The Martin Agency

First work from the brand's new AOR

Two couples meet up for a night of adult fun. They’re into options and freedom, without all the commitments. And video’s involved.

But they’re not swingers. Far from it, as we learn in the ad below:


That’s right, they’re Slingers, touting the choice and low prices of Sling TV in the OTT streaming service’s first campaign from The Martin Agency, its new agency of record.

Sling sounds like swing. That’s the joke. For some it’s hahaha! For others, heh. We’d rate this particular commercial somewhere in between—heh heh—thanks to crisp acting and direction that recalls Martin’s work for Geico.

“Our goal is to position Sling TV as the solution that gives customers choice and control in a world where traditional pay-TV pain points like high prices, useless channels and terrible customer service are all too common,” says Colleen Sugarman, the company’s head of marketing.

Here’s a billboard for folks who like to Sling/swing, outdoors:

“We’re competing for attention not just with our client’s competitors, but with everything people are consuming as content,” says agency creative chief Karen Costello. “The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV ‘lifestyle’ viewing options.”

For an encore, maybe they could invite Danny Trejo to swing by. Now that would be a party!

CREDITS
Client: Sling TV
EVP & Group President of SlingTV: Warren Schlichting
CMO: Colleen Sugarman
Associate Creative Director: Sam Keasler
General Manager, Domestic Brand: Mike Ribero
Lead Creative Producer: Rebecca Luccitti
Brand Manager: David Scheur

Agency: The Martin Agency
Chief Creative Officer: Karen Costello
EVP, Executive Creative Director: Jerry Hoak
SVP, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
SVP, Executive Producer: Brett Alexander
Associate Producer: Lauren Galanides
Junior Producer: Nicolette Steele
Senior VP, Director of Business Affairs: Kerry Berkbigler Ayers
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
EVP, Managing Director Account Mgmt: Chris Mumford
Account Supervisor: Allison Hensley
Account Executive: Allie Waller
VP/Director, Account Leadership Ops: Sandra Snead
Financial Account Supervisor: Monica Cox
Senior Content Creator: Ari Sneider
Senior VP, Group Planning Director: Matt Mattox
VP/Planner Director, UX Strategy: Taylor Wiegert
Art Director: Rushil Nadkarni
Copywriter: Molly Burke
Senior Digital Producer: Andrew Bailey
Associate Digital Producer: Shaun Roach
Art Director, Digital Design: Lauren Erickson
Senior Designer: Todd Hippensteel
Senior Content Producer: Dwight Loew

Production
Production Company: Radical Media
Director: Steve Miller
Director of Photography: Bryan Newman
Line Producer: Megan Miller

Editorial
Editorial Company: Cut & Run
Editor: Frank Effron
Assistant Editor: Eli Beck-Gifford
Editorial Producer: Brian Mulvey

Animation & Graphics
Animation Company: King & Country
Animation Producer: Brandon Stevenson & Brian Butcher
Creative Director: Efrain Montanez

Finishing
Finishing Company: Running with Scissors
Flame Artist: Chris Hagen
Finishing Assistant: Paul Wiederholt
Finishing Producer: DeeDee Ray

Color
Colorist: Fergus McCall
Color Producer: Evan Bauer
Remote Color Facility: The Mill NY

Sound
Audio Post Facility: Rainmaker
Producer: Clinton Spell
Sound Designer and Mixer: Jeff McManus


@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.