Food & Beverage

Skittles Uses Its Rainbow to Colorize Images of LGBTQ+ History for the First Time

Campaign features previously black-and-white images of iconic moments in full color to shine light on community's milestones

Skittles Pride
The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group, the charity Queer Britain and LGBTQ+ helpline Switchboard.Skittles
Headshot of Brittaney Kiefer
By Brittaney Kiefer

June 24, 2021

The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments.  

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Headshot of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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