Skittles Shows How to Escape a Witch’s Clutches in Its First Halloween Ad Since 2014

Just be really, really annoying

A witch regrets her choices of prey in Skittles' new ad. DDB Chicago

Storybook witches don’t seem to have the best luck when it comes to luring in plump young people and eating them.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."