AdFreak

Skittles Sheds Its Rainbow to Celebrate London Pride

Candy clears the colorway for LGBT revelers in Britain

By Gabriel Beltrone

June 29, 2016

Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. 

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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