AdFreak

Skittles Sheds Its Rainbow to Celebrate London Pride

Candy clears the colorway for LGBT revelers in Britain

Headshot of Gabriel Beltrone
By Gabriel Beltrone

June 29, 2016

Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. 

Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

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