Skittles Is Auctioning Off Custom-Made Prizes, and You Bid With Facebook Likes

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"Bidding stands at 20 Facebook likes. … Who'll give me 21? Going once, going twice … sold for 20 likes to the man with his face buried in a bag of Skittles!"

It's true: the Mars candy brand, via BBDO Toronto, is hosting an online auction in which Facebook likes are the currency. Fans compete by amassing likes for bids they can place on a veritable rainbow of Skittles-branded prizes.

You must be a Canadian resident to participate.

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