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There is such a thing as bad publicity. Just ask Skittles and Arizona Iced Tea, the two brands on the receiving end of massive amounts of unwanted attention for their cameo appearances in the death of Trayvon Martin. The African-American teen had just purchased those items at a Sanford, Fla., convenience store on Feb. 26 when he was fatally shot by a neighborhood watch captain. The brands have since been drawn into a divisive, racially charged vortex.
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