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If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer in the innovative interactive clip below.
As the video opens, a young man recently released from prison speaks directly to the camera, as if the viewer is the hiring manager. As he awkwardly tries to tell his story, a "Skip Ad" button appears on screen. Each time the button is pressed and the video restarts, the applicant grows increasingly apprehensive and downbeat, until he's almost begging to be heard.
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